Jordan Bullock
My specialities are in branding and concept creation; however, I have a broad skill set, enabling me to adapt to various roles, as demonstrated in my portfolio.
Contact:
Jordanjbullock@live.com
+447711203527
Brakin’ Bread
Creative Director, 2022 - Present
Brakin’ Bread is a creative multi-disciplinary event in the UK. It combines food, fashion, music and art, celebrating culture and showcasing underground creatives.
My work for Brakin’ Bread involved building the brand from the ground up. Creating all of the digital assets, liaising with over 50 people, meetings with the venue, building a spreadsheet of creatives, booking them for the event, and organisation of Brakin' Bread on the day including the layout and floor plan whilst managing my budget.
I featured and organised 12 brands, artists and designers (with a full lineup of 6 DJs and 3 MCs).
I created Brakin' Bread to bridge the gap between the creative industries. Brakin' Bread is a platform for underground creatives like myself.
I grew the Instagram account from 0 - 450 followers in a month. I promoted the event using physical marketing material such as posters and flyers that I designed, as well as Social Media ads.
I sold 140 tickets prior to the event, with 350 attendees. Early Bird tickets were £3, followed by £5 student, £6 general admission tickets and £7 entry at the door. This generated £1,500 in ticket and door revenue, with the production costing me £620 and the venue security £420, I was able to make a profit of £460 on the first event.
The philosophy:
Everybody eats 🤝
""If you don't do, you'll never learn"
Lowkey Supply Collection #2
Creative Director, 2020 - Present
After the first collection, I worked on refining the branding, which led me to rebrand; the logo, typography and general aesthetic of Lowkey Supply.
For this collection I sourced suppliers in the UK and overseas for organically manufactured products, created the designs predominately using Photoshop, with collaboration in Illustrator. I then used mixed methods of direct-to-garment, screen-printing and vinyl to embellish the products for a retail standard finish.
I haven’t officially released this collection yet, but I did feature it at Brakin’ Bread on the 12th of May and generated £200 in product revenue.
I creatively directed the photoshoots, from the styling to the photography and editing. The reason for this is learning from the first collection and lowering the overall costs to make the brand more profitable; as well as developing my personal skills to a professional level.
This collection features the new logo font, paired with bold graphics, hints of red and references to activism (such as the ACAB and Chucky/Boris graphic).
Progressing from the previous collection I have created the brand identity using a theme throughout which is the Lorry; playing with the supply narrative. This direction opens up inspiration for future designs and helps to establish the brand with a coherent identity.
This is a ready-to-wear collection with the products being made versatile, creating different outfits with the same Lowkey Supply products.
Lowkey Supply Collection #1
Creative Director, 2020 - Present
Lowkey Supply is an independent brand specialising in contemporary streetwear, focused on bold graphics, classic silhouettes, with a luxury finish.
I created and launched the first collection in 2020 during my first year of University.
As this was my first collection, I wanted to create something that would gain attention from the off-set. It was very experimental and ‘out there' with bold graphics, tie-dye, whilst exploring iridescent and reflective material.
I used a selection of fabrics including polyester, cotton, and nylon.
This collection got featured in Viper Magazine; A mag for Rap and Hip Hop fans, dedicated to street culture.
I used a mixture of techniques for this collection including screen-printing, embroidery, vinyl, sublimation and direct-to-garment printing, across Cut ’n’ Sew, wholesale and hand-finished products. For the Cut ‘n’ Sew pieces, I collaborated with someone to create the samples and tech packs which I sent to an ethical factory in Pakistan for manufacturing overseas.
I grew the Instagram account from 0 - 2,500 followers, I sold 170 products of this collection using Social Media ads, influencer marketing and Instagram promotion over a 12 month period.
Lounge Underwear Campaign
Creative Director, 2020
Working with Lounge Underwear to deliver a campaign for their new lingerie products. I had a team including a photographer and videographer to help create the content for Lounge.
I sourced the models, organised the shoot and holding meetings with the team to plan what we wanted to achieve for our content.
With the understanding of the Lounge Underwear consumer and target market, we centred the concept for this campaign around Women in business, subsequently calling it "Women Mean Business".
Using my knowledge of trends I thought that taking inspiration from power dressing would work well with this campaign. Born in the second half of the 1970s and developed in the 1980s, power dressing is a fashion style that enables women to establish their authority in a professional and political environment traditionally dominated by men.
We styled the lingerie with power suit jackets, using designer eyewear such as Cazals to add an extra depth of strength to the model's look.
It was important to me that we work in unison with Lounge's brand values. To achieve this I didn't want professional models for this campaign, I wanted real women with a range of different body shapes to be the faces of this campaign, this makes the content more relatable to the consumer - but they still needed confidence in front of the camera to get a great outcome.
My showreel
